JASMINE SANDERS @GOLDENBARBIE
Cantu Beauty
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Total Impressions
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Story Engagement
0 k
New Followers
Clients_Cantu_clr

THE ASK

Support the launch of the Cantu Super Foods Collection as well as support and encourage sales of the Natural Hair Collection and complete brand product line.

Our Solution

  • Identify influencer talent that is a genuine fan of the brand to use their social media influence to promote new product launch and overall brand awareness.
  • Negotiate and execute an agreement for a six-month partnership between influencer and brand.
  • Create social media content, calendar and deliverables that keep in line with the brand’s current initiatives.
  • Assure all deliverables commitments are met.
  • Manage budget and process all payments due to Influencer.

The Results

  • 7,262,532 In-Feed Post Impressions
  • 14,512 IG Live views
  • Story engagement = 3,795,483
  • Curly Hair tutorial = 165,506
  • Increase in Cantu followers during Term = 11k
  • 11,238,033 Overall impressions