Toyota Mirai

Ohana Festival
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Festival Attendees
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Branded Wristbands
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Total Impressions
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THE ASK

Align Toyota Mirai with a music festival whose marketing promotes eco-friendly and green core vales creating a symbiotic relationship with Toyota’s fuel cell electric vehicle.

Our Solution

  • Negotiate a partnership that cultivates marketing extensions pre, during and post festival.
  • Capture significant branding placements for Toyota including ad mats, digital advertising, social media and branding in a major Festival initiative.
  • Sponsor the festival’s shuttle bus program and enhance it by offering a green solution for patrons to ride to the festival in a Toyota Mirai! Patrons who participate in the program are granted Skip The Line access.
  • Showcase an interactive onsite footprint with shareable photo moments, personalized premiums and branded sustainability kits that further the green living messaging and organically tie back to the lifestyle qualities of the Mirai.

The Results

  • 45,000 Festival Attendees
  • Branding on 18,500 wristbands for the OHANA bus shuttle program
  • 1,562 Toyota Mirai exclusive shuttle participants
  • 8,816.320 impressions through festival advertising, social media and PR efforts
  • Backstage & VIP hospitality for Toyota Execs