Align with a multi-cultural, premium event in conjunction with Super Bowl LIV for Cantu to showcase and promote its newly released Superfoods Collection featuring Avocado, Flaxseed and Grapeseed hair care products.
- Create a 360° strategy which includes pre-event press, celebrity step and repeat, on-site sampling, influencer social postings as well as PR impressions.
- Design, fabricate and execute a standout, eye catching display that features premium decor, living florals and an instagrammable moment to promote organic social storytelling with fans and consumers during the event.
- Hire, staff and train a team of product ambassadors to create the best available representation for Cantu throughout the evening ensuring consumers will leave educated and excited by the brand.
- 1,626,428,421 Event Impressions
- 228,223,087 Cantu Specific Impressions
- 82 Cantu Specific PR Placements
- 3,000 event attendees
- 3,500 brand samples distributed
- 1,500 gift bags