Kona Brewing Co.

Ohana Festival
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In 2019, align Kona Brewing Co. as the exclusive beer sponsor of the Ohana Festival to help celebrate the mainland launch of their new Hibiscus Brut IPA at the 2019 Festival.  In 2020, align Kona Brewing Co. as the Presenting Partner of the Ohana Festival Livestream.

Our Solution

  • Negotiate and execute a presenting sponsorship package that included logo lock-up, flyer branding, branded content integration, social posts from talent and national media inclusion.
  • Work with Kona Brewing Co. to create strategic b2b opportunities outside of the festival that create impactful solutions for sales and distribution teams.
  • Work with Kona Brewing Co. to align with key talent for media and advertising activations.

The Results

  • 10,709,114 Press Impressions
  • 771,800 Livestream viewership worldwide
  • 620,000 Unique Emails
  • 40,000 Brews
  • 4,528 Social Engagements